From One Family to Thousands

Minora Jewels began with a simple dream in 1995. To make pure, honest gold affordable for Indian families working hard in Singapore. Nearly 30 years later, that dream still guides everything we do

Top Image
middle Image

Humble Beginnings. Lasting Values.

It started with one man. 


In the early 1990s, a young student from a lower-middle-class family in Chennai left India to study in Australia. After completing his education, he made his way to Singapore with little more than ambition, grit, and a deep respect for tradition.

In 1995, he opened a small jewellery store in Little India with one mission. To offer honest gold at fair prices to Indian workers and families who, like him, came to Singapore seeking a better life.

Gold wasn’t just business. It was cultural, emotional, sacred. Every piece sold had to carry integrity and value. No tricks. No markups. Just respect for the customer’s hard-earned money.

Right Image
Bottom Image

Run by a Father and Son, Backed by Family

Minora remains proudly family-run. Today, the founder and his son work side by side at the shop, serving customers from all walks of life with the same care and dedication. Whether it’s a bride buying her wedding set or an elder trading old gold for a gift to their grandchild, every customer is treated like family.

Top Image
Bottom Image

29 Years of Honest Gold

We do not chase trends. We do not play pricing games. We believe in fair weight-based pricing, certified purity, and service that reflects our heritage.

Star
icon

Respect for every customer

Star
icon

Transparency in every transaction

Star
icon

Care in every design

Star
icon

Long-term relationships over one-time sales

Come Visit the Family at Minora

If you’re nearby, stop in. If you’re comparing gold rates, come ask. If you just want to talk about a custom idea or trade old gold, we are always ready to help. No pressure. No push.

  • Icon Open Daily 11 AM to 9:30 PM
  • Icon WhatsApp +65 82067490
  • Icon 142 Dunlop Street, Little India
Come Visit the Family at Minora